Fashion and its influencers

Fashion and its influencers

By Pragya Pandey

The term Fashion doesn’t just define all the latest or most popular or most famous clothes. In reality, this social phenomenon involves more importance. Some ways fashion helps us to show what we are and portray our personality in terms of visual information. We show our attitude to the world and other people like we choose clothes. It also has some kind of communication.

Fashion is a popular aesthetic expression at a particular time and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions.

Reasons for what we wear

• Protection from cold, rain, and snow: mountain climbers wear high-tech upstairs to avoid frostbite and more exposure.
• Physical attraction: Many styles are worn to inspire
• Emotions: When we are getting upset and when we are happy, we have different poshas.
• Religious Expression: Orthodox Jewish men wear long black suits and Islamic women cover every part of their bodies except their eyes.

Fashion Industry

Initially, the clothes were made by hand. By the 20th century, new technologies came in the form of sewing machines. Fabrics increasingly developed in mass production standard sizes and in Europe and America. The textile industry accounts for a significant portion of world economic production.

The fashion industry consists of one of the four levels of rent: Production of raw materials, designers, retail sales, and production of goods by forms of promotion these goals meet a consumer’s demand.

The four major current fashion capitals are  Paris, Milan, New York City, and London, which are all headquarters to the most significant fashion companies and are renowned for their major influence on the global fashion

Fashion can be driven by what people want to buy.

Catalyst or influencers for the Fashion Industry 

Media

Today, people can make a purchase. There are so many sites for online shopping. Media plays an important role in promoting fashion. Another important part of fashion is fashion journalism. People know about fashion through television, social networking sites, newspapers, and fashion blogs. Many of them follow fashion trends and fashion tips via YouTube as well in fact fashion journalism has emerged as an important part of the fashion business has an important role to play. It clearly shows that the role of media in the fashion industry is very important because it is a means of influencing the fairly one with greater reach.

Political influences

Politics has played a central role in the development of fashion. For example, First Lady Melania Trump is a fashion icon in America , and Narendra Modi Ji is also considered the most fashionable leader from India.

Technology influences

Technology plays a significant role in most aspects of today’s society. Technological influences are growing more apparent in the fashion industry. Advances and new developments are shaping and creating current and future trends.

Developments such as wearable technology have become an essential trend in fashion. They will continue with advances such as clothing constructed with solar panels that charge devices and smart fabrics that enhance wearer comfort by changing color or texture based on environmental changes.

The fashion industry is seeing how 3D printing technology has influenced designers such as Iris Van Herpen and Kimberly Ovitz.

Social influences

Fashion relates to the social and cultural context of an environment. Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video.

The runway show is a reflection of the fashion trend and a designer’s thought.

Economic influences

With increasing environmental awareness, post-COVID 19 the economic imperative to “Spend now, think later” is getting increasingly scrutinized. Today’s consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society, and these initiatives are often described as a move towards sustainable fashion.

 Market research

Consumers of different groups have varying needs and demands. Factors taken into consideration when thinking of consumers’ needs include key demographics. To understand consumers’ needs and predict fashion trends, fashion companies have to do market research  There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups. Primary research often focuses on large sample sizes to determine customer’s motivations to shop.  Observation can really help a company gain insight into what a consumer truly wants.

B.sc and post graduate from Calcutta University Pragya Pandey ji having advance diploma degree in fashion technology from Global institute of fashion technology     She is the Owner of Brand MAAIYA brand. and well known fashion personality in fashion world .